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Connecting with MC&I Audiences Delivers Brand Success
Engaging Multicultural and Inclusive (MC&I) audiences starts with impactful storytelling and authenticity as well as sets the path for effective media campaigns and brand reach. Disney knows that this means investing in MC&I creators and audiences through initiatives that promote cultural fluency and aim to drive systemic change, all while bringing diverse narratives to the forefront.
Through these investments we have collected audience insights that further
help advertisers connect with their consumers.
Disney’s library and tentpoles are a perfect harmony of culturally intentional storytelling, while capturing big moments that resonate with everyone, and make a bigger impact for advertisers.
of our programming is led with inclusive casting, and our streaming brands top the competition
of diverse audiences reached by Disney (+5% YOY Growth)
Reaching all consumers has never been easier when partnering with Disney, and advertisers see strong brand lift when advertising with Disney.
of Disney Multicultural audiences who saw brands sponsor Disney diverse content say those brands are more authentic
of Disney’s MC&I audiences would take an action after viewing a sponsored ad
Partnering with Disney helps your brand connect with
MC&I audiences and our research and measurement tools
help create that path to success from start to finish.
“When you start with Disney, your brand is at the center of not only creativity and innovation but where insights and expertise meet action and ultimately impact.”
– Christina Carey Dunleavey, VP,
Entertainment Brand Solutions, Disney CreativeWorks, and Multicultural & Inclusive Solutions
Disney Multicultural audiences feel more positive about brands after seeing their ads within Disney’s diverse content
From sports to specials, streaming to social, audiences engage with Disney across all platforms.
Craft your campaigns with these audiences in mind and your brand's campaigns will make an even bigger impact across all audiences.
Find your audience wherever they’re watching across our portfolio with best-in-class advertising solutions such as custom marketing solutions, media-based ad buys, and targeting using Disney Select.
Leverage Disney’s expertise in reaching audiences authentically to enhance your campaign effectiveness with this growing US audience.
