Step into the spotlight:
Exploring the Power of Live
by DISNEY ADVERTISING
Let’s take a look at why and how brands can step into the spotlight with Disney 365 days a year.
Live Audiences Drive Massive Scale
Reach audiences with unskippable, unmissable, and unmatched content.
8 of 15 Top Specials of the year
34% of all sports viewing happens on espn and abc
top 10 most social reality series:
Dancing with the Stars (#1), American Idol (#3) and The Bachelor (#10)
live is in our dna
Powering live moments 365 days a year.
Best Season Across Disney Sports
College Football
Top Music Country Event
Most Social Reality Series on TV
The King of Late Night
2024 Finals Set Viewership Records with the Largest Share of A18-34
America's #1 Morning Show
Most Watched Entertainment Special in 4+ Years
Most-Watched Ever on ESPN
Women's NCAA Volleyball Tournament
2024 Show Reached Largest Audience in 5 Years
Most-Viewed Women’s NCAA Tournament Ever
Biggest New Year's Eve Party
Three of the Biggest Music Festivals
Bonnaroo
iHeart Radio Music Festival
Sources: Multiple; see bottom of the page.
COMING in 2027
Live events to plan ahead for.
10 year deal with music's biggest night
Super bowl on espn and abc
returning to
espn and abc
10 year deal with music's biggest night
Super bowl on espn and abc
Returning to
ESPN and ABC
2024 Oscars Advertisers
earned lifts on average:
2024 Oscars Advertisers earned lifts on average:
Source: Hypothesis, 2024 Oscars Project.
own the moments year-round
Activate with Disney
disney programmatic
Capture highly engaged audiences in edge-of-your-seat moments.
in-show and surrounding sponsorships
social & digital extensions
'fans of'
audience
segments
disney programmatic
Capture highly engaged audiences in edge-of-your-seat moments
in-show and surrounding sponsorships
Social & digital extensions
'fans of' audience segments
Measurement
A suite of measurement solutions that allow you to measure the impact of your campaign.
ready to reach your audience in real life?
Connect with your Disney Advertising lead for more information.
Sources: Live is in Our DNA – March Madness: Nielsen Media Research (L+SD), ComScore. Good Morning America: Nielsen Npower Ratings Analysis Program Report; L+SD; 9/23/24-1/3/25.NBA and College Football: Nielsen Media Research (L+SD). DWTS: Talkwalker SCR; Jan 2024-Dec 2024. The Oscars: Nielsen (NPower) 3/10/24. CMAs and NYRE: Nielsen (NPower), 11/20/24 and 12/31/24 (respectively). JKL: Nielsen Npower Ratings Analysis Program Report; L+SD. ESPYS: Nielsen Media Research, Live +SD, ABC, 7/11/24