by
Disney Advertising
The spookiest day of the year is quickly creeping up! To help advertisers prepare for this day of frights, we surveyed Disney viewers* to learn how they are approaching the holiday this year.
Here’s what we learned:
Shoppable ads are a great way to join in on the fun of the Halloween shopping experience and move viewers from awareness to action!
In fact, Disney viewers responded positively to integrating shoppable ads into their Halloween shopping.
It’s no secret that Halloween is a fan-favorite among Disney viewers, capturing their attention with key tentpoles like Huluween, Halloween on Disney+ and Freeform’s 31 Nights of Halloween!
Disney Streamers are Paying Close Attention to Repeat Advertisers
Viewers are tuning into cult-favorites as early as September with movies and shows like The Nightmare Before Christmas, Hocus Pocus, and American Horror Story, keeping their spooky vibes high.
In fact!
54% of Disney viewers
say that watching movies
has become a tradition
31% say it is something they look forward to each year
Among Disney viewers Halloween is a favorite fan tradition, with 84% of Disney viewers tuning into Halloween content to celebrate this year!
To celebrate the day, viewers are planning to spend time with family, enjoy their favorite candy, and keep the spookiness of the holiday alive!
Nothing brings family and friends together like food! Plan to lean into the ease of food delivery for this upcoming Halloween. In fact, of those ordering delivery, 92% are likely to have pizza delivered.
Source: Disney Dialogue Survey – Halloween 2024, March 2024*
Top Huluween titles in October
Source: Hulu 1P Data – VOD & Ad-Supported Only October 2023
Top Disney+ titles in October
Source: Nielsen Ratings Analysis Program Report L+SD October 2023 –
Looking at SCR Top TV Programs, SCR Top Movies and Disney+ based off P2+.