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Let’s look back at the biggest moments of 2024 on Disney+, and what advertisers can look forward to in 2025.
Let’s look back at the biggest moments of 2024 on Disney+, and what advertisers can look forward to in 2025.
The Most Streamed Movie of
and over the last 5 years combined!
Premiere on Disney+
in 2024
The Most Streamed Movie of
and over the last 5 years combined!
Source: Inside Out/Marvel: Disney+ First Party Data. Moana and Time Spent on Movies: Nielsen (NPower/Streaming Meter Panel), 1/1/24-7/31/24 & 10/25/24-12/1/24, All SCR Originators, Streaming Sources Amazon, Apple+, D+, Hulu, Netflix, Max, Paramount Plus, Peacock, Movies based on Feature Film Summary Type Code, data is based on A18+ Viewing Hours, ad-supported and ad-free viewing included. Nielsen Streaming Content Ratings – National Panel- CY 2020 – CY 2024, Base P2+.
2024 Milestones
(up 159% ad-tier subscribers YoY)
(up 159% ad-tier subscribers YoY)
Source: Monthly Viewers: Nielsen Streaming Platform Ratings, L7, P2+, CTV only, ad-supported and ad-free viewing, July 2023-June 2024. AVOD Sign-Ups & YoY Increase: Antenna+ Dashboard, July 2024.
Source: TBD (ad-free and ad-supported viewing)
Source: TBD (ad-free and ad-supported viewing)
Hulu on Disney+ launched earlier this year, making it easier than ever for subscribers to enjoy the best in entertainment, all in one place. Now, we’re raising the bar with ESPN on Disney+, uniting the power of storytelling and sports like never before.
For subscribers, this means unmatched convenience, value, and discoverability.
For advertisers, we’re unlocking more opportunities to connect with engaged audiences through the stories and sports they love most.
Source: Disney+ Sports Fans: GfK MRI Simmons Sports Fan Study, past month usage (D+, ESPN digital, E+), Base: A18+ . Incremental Reach: Nielsen (NMI), Aug ’23 – July ’24 Monthly Average, Total Universe, A18+. Sports Viewing: Nelson Media Research, 2023 , P2+.
Source: Campaign Efficiency: Disney Internal Data, 2024. Brand Loyalty: Antenna Custom Analysis, June 2024.
Source: Campaign Efficiency: Disney Internal Data, 2024. Brand Loyalty: Antenna Custom Analysis, June 2024.
Source: Campaign Efficiency: Disney Internal Data, 2024. Brand Loyalty: Antenna Custom Analysis, June 2024.
In a world with endless streaming options, audiences know to turn to Disney+ to find their favorite Marvel and Star Wars hits, or where to stream Pixar’s Inside Out 2 – all thanks to Disney’s unrivaled brand resonance and rich library.
From blockbuster theatrical releases on streaming, to exclusive Disney+ Originals, and with over 140K movies and episodes (including Hulu on Disney+ content), Disney+ is where the greatest stories call home.
was the top Disney+ Original in 2024
Source: Nielsen NPower. January –July, November 2023 and 2024 (Nielsen Dates). L7. Base: P2+. CTV Only. Christmas Eve, Christmas Day, NYE, and NYD point includes Christmas and NYE data measured from July 2022 – July 2024.
Looking forward to 2025, Disney continues to set the stage for audiences and advertisers to
connect in meaningful ways. With storytelling excellence and industry-leading ad innovation,
Disney+ delivers an exceptional streaming experience—paving the way for brands to make an impact.
Disney’s Magic Words
Contextual advertising that pairs brands optimal creative with Disney content.
Advanced Ad Products
Hulu’s viewer-first ad products – Gateway Go, Pause Ad, Ad Selector – are coming to the ad-supported tier of Disney+ and beyond in 2025.
Automation Enhancements
Expansion of Disney+ to Disney Campaign Manager, unlocking access to more premium content at scale.
Disney’s Magic Words
Contextual advertising that pairs brands optimal creative with Disney content.
Advanced Ad Products
Hulu’s viewer-first ad products – Gateway Go, Pause Ad, Ad Selector – are coming to Disney+ in 2025.
Automation Enhancements
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