Connect Four

Streaming is bridging together geographic distances, generational boundaries, relationship challenges,and cultural differences.

These four connection points are deepening family bonds through new digital rituals, from cross-country co-viewing to ad hoc couple’s therapy.

Geography

Even from a distance, My family andI all watched Loki together. The show prompted interesting discussions.

— Sam, 19, Boulder, CO

Generations

of families agree,“I have created a better connection with my parents, or my children,by watching and bonding over content from their generation.”

Relationships

of families have deeper conversations with their partners because of whatthey watch together.

Culture

of families agree, “Streaming contentis a great way to learn about the world outside of my own.”

Source: Culture Co-op and Disney Advertising, April 2023