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Streaming is bridging together geographic distances, generational boundaries, relationship challenges,and cultural differences.
These four connection points are deepening family bonds through new digital rituals, from cross-country co-viewing to ad hoc couple’s therapy.
Connection 1
Geography
Even from a distance, My family andI all watched Loki together. The show prompted interesting discussions.
— Sam, 19, Boulder, CO
Connection 2
Generations
of families agree,“I have created a better connection with my parents, or my children,by watching and bonding over content from their generation.”
Connection 3
Relationships
of families have deeper conversations with their partners because of whatthey watch together.
Connection 4
Culture
of families agree, “Streaming contentis a great way to learn about the world outside of my own.”
Source: Culture Co-op and Disney Advertising, April 2023