Thought Leadership
Unwrapping Ad Success: How to sleigh your strategy this holiday season
November 02, 2023
The most wonderful time of the year is just around the corner, and audiences and advertisers alike are gearing up to spread holiday cheer.
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Power of Automation
October 24, 2023
At a time when audiences have more choices and access than ever, it is crucial for brands to connect with them efficiently. Hear from people shaping the future of automation at Disney Advertising.
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Get Ghoulish with Disney Advertising
August 21, 2023
Aligning with Disney content is a spooktacular way to reach consumers before and during the Halloween season. Take a look at how Disney and Hulu Viewers* plan to celebrate this holiday and how ads make an impact on consumers.
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Ready, Set, Back-to-School: How to Reach Parents This Shopping Season
June 27, 2023
In an effort to better understand how parents are approaching back-to-school shopping for the 2023 school year, we surveyed Disney Parents* of elementary, middle, and high school kids to uncover their back-to-school shopping secrets, and how advertisers can elevate this memorable experience for consumers.
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Let’s Get Animated: Reaching the Adult Animation Audience
March 21, 2023
Disney Advertising explored Adult Animation consumption across Freeform, FXX and Hulu. Here’s a look at what we learned.
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Reaching Disney Viewers & Getting Ahead of the Carve this Halloween
September 09, 2022
Halloween is the perfect season for advertisers and brands to get into the holiday spirit and connect with consumers.
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Celebrating the 2022 Holidays
July 25, 2022
How Disney viewers are gearing up for a season of gifting.
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Back-to-School Shopping
June 28, 2022
Back-to-school shopping is a shared bonding experience.
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