Thought Leadership

Frights and Insights – Halloween 2024

How to Engage Disney Viewers this Halloween. The spookiest day of the year is quickly creeping up! To help advertisers prepare for this day of frights, we surveyed Disney viewers* to learn how they are approaching the holiday this year.

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Disney event group posing

Activating Fandom

Tapping into fandom provides advertisers a direct line to highly engaged audiences. By aligning with iconic franchises, celebrating cultural moments, and leveraging data-driven solutions, advertisers can boost awareness, perception, and loyalty for their brands. Disney celebrates every moment for audiences and advertisers through the power of creative excellence and innovation.

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Power of Automation

At a time when audiences have more choices and access than ever, it is crucial for brands to connect with them efficiently. Hear from people shaping the future of automation at Disney Advertising.

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Get Ghoulish with Disney Advertising

Aligning with Disney content is a spooktacular way to reach consumers before and during the Halloween season. Take a look at how Disney and Hulu Viewers* plan to celebrate this holiday and how ads make an impact on consumers.

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