Thought Leadership

News has always been a key part of culture, but over the past five years, the medium has literally transformed before our eyes: more sources, more content types and more ways to watch. This transformation has shaped the way viewers engage with advertising within news content. To determine if news environments provide a safe space for advertisers, and to better understand its impact on brand KPIs, Disney Advertising Sales partnered with Magna to conduct a research study.

February is here and that means love is in the air for Valentine's Day. Whether indulging in chocolate, watching Rom-Coms, or spending quality time with a significant other, we wanted to learn more about how Disney viewers* are spending Valentine’s Day in 2022!

While 2021 wasn’t the “return to normal” that we were all hoping for, one thing that definitely held true, and was consistent amidst change, was people’s love of TV. To no surprise, our viewers watched a lot of content across traditional TV and streaming this past year. For many, TV has been a source of […]

Have you ever seen an advertisement and quickly bought an item without having any awareness of a brand? Learn more about what’s driving that behavior.

Here’s a look at how consumers are re-emerging into society with a long-term savings and a short-term splurging mindset.

Take a look at how Disney parents and kids are approaching back-to-school in 2021.