Thought Leadership
Get Ghoulish with Disney Advertising
August 21, 2023
Aligning with Disney content is a spooktacular way to reach consumers before and during the Halloween season. Take a look at how Disney and Hulu Viewers* plan to celebrate this holiday and how ads make an impact on consumers.
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Ready, Set, Back-to-School: How to Reach Parents This Shopping Season
June 27, 2023
In an effort to better understand how parents are approaching back-to-school shopping for the 2023 school year, we surveyed Disney Parents* of elementary, middle, and high school kids to uncover their back-to-school shopping secrets, and how advertisers can elevate this memorable experience for consumers.
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Let’s Get Animated: Reaching the Adult Animation Audience
March 21, 2023
Disney Advertising explored Adult Animation consumption across Freeform, FXX and Hulu. Here’s a look at what we learned.
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Reaching Disney Viewers & Getting Ahead of the Carve this Halloween
September 09, 2022
Halloween is the perfect season for advertisers and brands to get into the holiday spirit and connect with consumers.
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Celebrating the 2022 Holidays
July 25, 2022
How Disney viewers are gearing up for a season of gifting.
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Back-to-School Shopping
June 28, 2022
Back-to-school shopping is a shared bonding experience.
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Tuning In For Entertainment Event Specials
June 22, 2022
Why Disney Viewers Are Watching this ‘Special’ Content
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Father’s Day Celebrating & Gifting
June 07, 2022
How Disney Viewers Find Inspiration For the Perfect Gifts
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