Thought Leadership - Disney Ad Sales Insights

August 21, 2023

Aligning with Disney content is a spooktacular way to reach consumers before and during the Halloween season. Take a look at how Disney and Hulu Viewers* plan to celebrate this holiday and how ads make an impact on consumers.

Ready, Set, Back-to-School: How to Reach Parents This Shopping Season

June 27, 2023

In an effort to better understand how parents are approaching back-to-school shopping for the 2023 school year, we surveyed Disney Parents* of elementary, middle, and high school kids to uncover their back-to-school shopping secrets, and how advertisers can elevate this memorable experience for consumers.

Let’s Get Animated: Reaching the Adult Animation Audience

March 21, 2023

Disney Advertising explored Adult Animation consumption across Freeform, FXX and Hulu. Here’s a look at what we learned.

The Local Event Brand Halo

September 29, 2022

Connecting with Engaged Local Audiences

Reaching Disney Viewers & Getting Ahead of the Carve this Halloween

September 09, 2022

Halloween is the perfect season for advertisers and brands to get into the holiday spirit and connect with consumers.

Celebrating the 2022 Holidays

July 25, 2022

How Disney viewers are gearing up for a season of gifting.