TV Together - Disney Advertising Insights

TV Together

If streaming were an American sport, families would place first. They spend more time daily streaming TV and movies, and watch more of nearly every type of content, from movies to sports and Reality TV. In this second trend, we uncover four ways families are viewing together.

The Family Binge

0%

of families say they binge video content

(and they binge more than non-families)

Nightly Habits

0%

of families have made streaming part of their nighttime routine

Nostalgia

0%

of families say they are interested in nostalgic TV shows and movies

Holiday Rituals

0%

of families enjoy ritual content that carves out special times of the year

The Family Binge

0%

of families say they binge video content

(and they binge more than non-families)

Nightly Habits

0%

of families have made streaming part of their nighttime routine

Nostalgia

0%

of families say they are interested in nostalgic TV shows and movies

Holiday Rituals

0%

of families enjoy ritual content that carves out special times of the year

Source: Culture Co-op and Disney Advertising, April 2023