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If streaming were an American sport, families would place first. They spend more time daily streaming TV and movies, and watch more of nearly every type of content, from movies to sports and Reality TV. In this second trend, we uncover four ways families are viewing together.
The Family Binge
of families say they binge video content
(and they binge more than non-families)
Nightly Habits
of families have made streaming part of their nighttime routine
Nostalgia
of families say they are interested in nostalgic TV shows and movies
Holiday Rituals
of families enjoy ritual content that carves out special times of the year
The Family Binge
of families say they binge video content
(and they binge more than non-families)
Nightly Habits
of families have made streaming part of their nighttime routine
Nostalgia
of families say they are interested in nostalgic TV shows and movies
Holiday Rituals
of families enjoy ritual content that carves out special times of the year
Source: Culture Co-op and Disney Advertising, April 2023