Thought Leadership

Impactful marketplace insights for the ever-changing video ecosystem.

Get Ghoulish with Disney Advertising
August 21, 2023
Aligning with Disney content is a spooktacular way to reach consumers before and during the Halloween season. Take a look at how Disney and Hulu Viewers* plan to celebrate this holiday and how ads make an impact on consumers.
Read More
Ready, Set, Back-to-School: How to Reach Parents This Shopping Season
June 27, 2023
In an effort to better understand how parents are approaching back-to-school shopping for the 2023 school year, we surveyed Disney Parents* of elementary, middle, and high school kids to uncover their back-to-school shopping secrets, and how advertisers can elevate this memorable experience for consumers.
Read More
Let’s Get Animated: Reaching the Adult Animation Audience
March 21, 2023
Disney Advertising explored Adult Animation consumption across Freeform, FXX and Hulu. Here’s a look at what we learned.
Read More
Disney is pushing innovation velocity in the advertising experience with first party data, automation, and cross-screen campaign measurement and optimization.

Rita Ferro

President, Disney Advertising and Partnerships

Generation Stream

A foundational study to understand the viewers reshaping how we watch TV.

Meet Generation Stream
91%

of streamers would give up their music streaming service, social media, favorite food, favorite fashion item, and their favorite brand before they gave up their video streaming service. 

In fact, the only thing other than video streaming that they aren’t willing to give up is their hair.