Impactful marketplace insights for the ever-changing video ecosystem.
Let’s Get Animated: Reaching the Adult Animation Audience
March 21, 2023
Disney Advertising explored Adult Animation consumption across Freeform, FXX and Hulu. Here’s a look at what we learned.Read More
Reaching Disney Viewers & Getting Ahead of the Carve this Halloween
September 09, 2022
Halloween is the perfect season for advertisers and brands to get into the holiday spirit and connect with consumers.Read More
Disney is pushing innovation velocity in the advertising experience with first party data, automation, and cross-screen campaign measurement and optimization.
A foundational study to understand the viewers reshaping how we watch TV.
of streamers would give up their music streaming service, social media, favorite food, favorite fashion item, and their favorite brand before they gave up their video streaming service.
In fact, the only thing other than video streaming that they aren’t willing to give up is their hair.