Accelerate your business with Disney Advertising Insights
A collection of data‑driven insights across the Disney portfolio.

Thought Leadership

Impactful marketplace insights for the ever-changing video ecosystem.

Exploring the Power of Live

In today’s ever-growing media landscape, live sports and entertainment continue to bring audiences together in real time, sparking conversations, shaping culture, and driving brand impact from awareness to action.

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Stream ON with Disney+

Marking its second year this December, Disney+ AVOD (ad-supported) continues to prove why it’s the go-to streaming destination for audiences and advertisers alike — driving ad-supported growth and expanded access to some of the most beloved stories and franchises of all time, under one roof.

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We are committed to connecting our clients to the best storytelling in the world while delivering innovation and viewer-first experiences in streaming now and in the future.

Rita Ferro

President, Global Advertising

Generation Stream

A foundational study to understand the viewers reshaping how we watch TV.
0 %
of streamers would give up their music streaming service, social media, favorite food, favorite fashion item, and their favorite brand before they gave up their video streaming service.
In fact, the only thing other than video streaming that they aren’t willing to give up is their hair.