Thought Leadership

Impactful marketplace insights for the ever-changing video ecosystem.

Let’s Get Animated: Reaching the Adult Animation Audience
March 21, 2023
Disney Advertising explored Adult Animation consumption across Freeform, FXX and Hulu. Here’s a look at what we learned.
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The Local Event Brand Halo
September 29, 2022
Connecting with Engaged Local Audiences
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Reaching Disney Viewers & Getting Ahead of the Carve this Halloween
September 09, 2022
Halloween is the perfect season for advertisers and brands to get into the holiday spirit and connect with consumers.
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Disney is pushing innovation velocity in the advertising experience with first party data, automation, and cross-screen campaign measurement and optimization.

Rita Ferro

President, Disney Advertising and Partnerships

Generation Stream

A foundational study to understand the viewers reshaping how we watch TV.

Meet Generation Stream

of streamers would give up their music streaming service, social media, favorite food, favorite fashion item, and their favorite brand before they gave up their video streaming service. 

In fact, the only thing other than video streaming that they aren’t willing to give up is their hair.