Thought Leadership

Impactful marketplace insights for the ever-changing video ecosystem.

Unwrapping Ad Success: How to sleigh your strategy this holiday season
November 02, 2023
The most wonderful time of the year is just around the corner, and audiences and advertisers alike are gearing up to spread holiday cheer.
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Power of Automation
October 24, 2023
At a time when audiences have more choices and access than ever, it is crucial for brands to connect with them efficiently. Hear from people shaping the future of automation at Disney Advertising.
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Get Ghoulish with Disney Advertising
August 21, 2023
Aligning with Disney content is a spooktacular way to reach consumers before and during the Halloween season. Take a look at how Disney and Hulu Viewers* plan to celebrate this holiday and how ads make an impact on consumers.
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Disney is pushing innovation velocity in the advertising experience with first party data, automation, and cross-screen campaign measurement and optimization.

Rita Ferro

President, Disney Advertising and Partnerships

Generation Stream

A foundational study to understand the viewers reshaping how we watch TV.

Meet Generation Stream

of streamers would give up their music streaming service, social media, favorite food, favorite fashion item, and their favorite brand before they gave up their video streaming service. 

In fact, the only thing other than video streaming that they aren’t willing to give up is their hair.