How to Engage Disney Viewers this Halloween. The spookiest day of the year is quickly creeping up! To help advertisers prepare for this day of frights, we surveyed Disney viewers* to learn how they are approaching the holiday this year.

Tapping into fandom provides advertisers a direct line to highly engaged audiences. By aligning with iconic franchises, celebrating cultural moments, and leveraging data-driven solutions, advertisers can boost awareness, perception, and loyalty for their brands. Disney celebrates every moment for audiences and advertisers through the power of creative excellence and innovation.

Disney+ opened its doors to advertisers on December 8th, 2022. Let’s look back and stream forward to some of the biggest highlights surrounding Disney+ in 2023.