Accelerate your business with Disney Advertising Insights
A collection of data‑driven insights across the Disney portfolio.

Thought Leadership

Impactful marketplace insights for the ever-changing video ecosystem.
D23 fans

Activating Fandom

Tapping into fandom provides advertisers a direct line to highly engaged audiences. By aligning with iconic franchises, celebrating cultural moments, and leveraging data-driven solutions, advertisers can boost awareness, perception, and loyalty for their brands. Disney celebrates every moment for audiences and advertisers through the power of creative excellence and innovation.

Read More
We are committed to connecting our clients to the best storytelling in the world while delivering innovation and viewer-first experiences in streaming now and in the future.

Rita Ferro

President, Global Advertising

Generation Stream

A foundational study to understand the viewers reshaping how we watch TV.
0 %
of streamers would give up their music streaming service, social media, favorite food, favorite fashion item, and their favorite brand before they gave up their video streaming service.
In fact, the only thing other than video streaming that they aren’t willing to give up is their hair.