On December 8th, 2022, Disney+ opened its doors to advertisers, unlocking a new way for brands and audiences to connect with Disney’s unrivaled storytelling and iconic franchises. Today, Disney+ reaches 5.2MM ad-supported subscribers, paired with a suite of enhanced advertising capabilities, and underpinned by Disney’s 15-year leadership in ad-supported streaming.
As we continue to elevate the streaming landscape with advertising on Disney+, let’s look back and stream forward to some of the biggest highlights surrounding Disney+ in 2023.
From library classics to franchise hits, new Originals and more, Disney+ has something for everyone. In 2023, the top four most streamed movies among Adults 18+ were on Disney+.
The adult Disney+ audience is versatile, cordless, and they enjoy streaming together.
For Adult Audiences 18+
Subscribers leaned into new Originals, Movies and Live Sports
Movie Premiere of 2023
Based on peak concurrency
When Disney+ subscribers stream new content, they find more to watch, and in turn, spend more time on the platform. In fact, we’ve seen a 35% increase in engagement from March – September 2023. Over the last year, this has opened more inventory and opportunities for advertisers to tap into this engaged audience.
We surveyed Disney+ viewers* to understand their perceptions of ads on Disney+ and how they affect their streaming experience. Results showed that Disney+ viewers feel positively about ads. In fact…
With the addition of Hulu on Disney+, advertisers can unlock even more premium content at scale. According to a recent study by Ampere:
We are focused on the future of Disney+, ensuring that it reflects a positive experience for audiences and advertisers alike. As of October 2023, 54% of new subscribers chose the ad-supported tier.
Here are new ways advertisers can unlock the magic of Disney+ today:
Providing more choice and control for your buys
Demo, Geo, Disney Select and Advertiser Data via Disney Clean Room
Content-driven sponsorship opportunities to drive brand impact
At Disney, we are continuously building and creating more opportunities for advertisers to connect with our passionate audience on Disney+. As we look forward to 2024, advertisers can expect to see:
Enhanced Measurement and Advertising Capabilities
Actionable Audience Insights Powered by Generation Stream
Expanded Storytelling Opportunities for Your Brand
New franchise hits to connect with all kinds of streamers
On January 10th, 2024, we will share more updates surrounding the Disney+ ad tier and beyond, at our fourth annual Tech and Data Showcase, live from CES in Las Vegas. Reach out to your Disney Advertising representative to learn more.