Digital Rituals

Sports fandom is as evergreen as the rituals that surround it, and as the digital world expands so is the sports experience. New digital rituals are coming into play, making the sports experience more diverse and more fulfilling for the next generation of sports fans.

Sports fans say:

77%

checking outthe best clips of a game or eventis important

71%

they are checking team stats online weekly during the regular season of their favorite sport.

58%

they have built a stronger online community around sports due to the pandemic

22%

they tuned into more sports podcasts this year than last to make up for missing games

16%

they’ve participated in a virtual tailgate during the pandemic