As streaming unleashes more diverse sports experiences, audiences are grouping into new clusters of fandom. Each of theseclusters, or fan segments, tells a deeper story about the evolution of sports in anera of social media, social activism, and more. But what’s common among all of these groups is that streaming has changed their sports experience. Meet the audiencesshaping the future of sports fandom.
Amplifiers
home team enthusiasts andBig Four sports fans who keep upon social media and in pop culture.
Universalists
digitally-leaning sports fans whoexperience sports on multiple levels and platforms.
Nichesters
Soloists
sports fans who engage with sports personal to them, and prefer to fan without distractions.
Classics
traditional sports fans who prioritize watching the full, live game IRLwith friends.