GENERATION STREAM: SPORTS EDITION
Presented by Disney Advertising
Sports content is untethered from traditional formats and fandom is evolving into a kaleidoscope of viewing experiences. With more access to sports through streaming, social media and podcasts, ‘watching sports’ has taken on new meanings and embraces a more diverse audience in the process.
of sports streamers agree:“Streaming has changed the way I watch sports.”
are engaged in at least one digital activity while watching games, from checking social media or blogs to posting
watch more diverse sports than a year ago because
of streaming services
Presented by Disney Ad Sales