August 21, 2023
Get Goulish With
by
Disney Advertising
Aligning with Disney content is a spooktacular way to reach consumers before and during the Halloween season. Take a look at how Disney and Hulu Viewers* plan to celebrate this holiday and how ads make an impact on consumers.
Disney Viewers Celebrate
Halloween with Family &Friends
of Disney viewers celebrate Halloween
Whom they celebrate with:
Children (62%)
Friends (55%)
Disney Viewers Anticipate
Ordering Food Delivery
of Disney viewers are likely to
order food for delivery on Halloween.
Of those ordering food,
92% anticipate having pizza
delivered for their spooky night.
WATCHING HALLOWEEN CONTENT
IS EVEN MORE PREVALENT THAN TRICK-OR-TREATING
of Disney viewers watch Halloween-themed TV and movie content
HALLOWEEN ADS ARE VIEWED POSITIVELY AND THEY DRIVE ACTION
of Disney viewers are favorable towards Halloween ads
Disney & Halloween go
Hand in Hand
HULU VIEWERS LOVE
HULU VIEWERS LOVE
(and the ads that go with it!)
95%
of Hulu viewers are
familiar with Huluween
3B+
hours of Huluween titles
were watched last year
40%
of Hulu viewers tuned into a specific Huluween title.
(Strongly/Somewhat Agree)
Brand Takeaways
Join the thrill with Halloween-themed tentpoles like Huluween and Freeform’s 31 Nights of Halloween.
Lean into Halloween-themed ads
for a spooky viewing experience.
Show how your brand helps viewers have a scary-good time with family and friends.
Reach Out to Your
Disney Advertising
Representative
To Learn More!
- Disney Dialogue Survey – Halloween, May 2023.
- Hulu Internal 10/1/22-10/31/22. Based on Active Users.
- Hulu Internal, October 2022.