October 24, 2023
Automation Paves the Way for a New Era in Addressable Effectiveness
by
Disney Advertising
Play Video
“Self-service makes it easier for small and medium businesses to buy media across Disney’s footprint in a way that is smart. They’re able to use data to reach people who are enthusiasts within their category, for example.”
Jamie Power
SVP, Addressable Sales
“We have premium content, the ability to measure it, and the [audience] data. With Disney Programmatic, clients now have a single place to go in the market that can provide all three, with content being the cherry on top.”
Matt Barnes
VP, Programmatic Sales
“Self-service makes it easier for small and medium businesses to buy media across Disney’s footprint in a way that is smart. They’re able to use data to reach people who are enthusiasts within their category, for example.”
Jamie Power
SVP, Addressable Sales
“We have premium content, the ability to measure it, and the [audience] data. With Disney Programmatic, clients now have a single place to go in the market that can provide all three, with content being the cherry on top.”
Matt Barnes
VP, Programmatic Sales
Automate with Disney
Serving clients in all marketplaces
Disney+ inventory coming to biddable this November!
Low spend threshold, where you can measure and optimize campaigns with ease.