A foundational study to understand the viewers reshaping how we watch TV.
Unpacking the Streaming Experience
Shaping what the world will watch next, Generation Stream crosses all corners of culture, spans generations, and sets the bar high for the evolution of TV and film.
But not all streaming experiences are alike, as different experiences appeal to different demographics, psychographics, and moods of the viewer.
The TV Multiverse
Stream of Consciousness
Streaming is a self-exploration process for Gen Zs who use content to help define who they are and what they stand for. Zs see themselves in the complexities of characters’ identities, push for cultural connectedness, and seek content that deepens their niche interests.
Moods, serendipity, and good old-fashioned browsing are making a comeback among a generation of streamers relying more on their emotional compass to carve their entertainment path.
Beauty in the Binge